1.
Instagram
A social media platform focused on sharing photos and videos.
Instagram is very popular in Japan, especially among younger generations, for sharing photos, following trends, and discovering restaurants and shops.
Common expressions
- インスタ: shortened form of Instagram
- インスタ映え: Instagram-worthy, photogenic
- ストーリー(ズ): Instagram Stories
- リール: Reels (short videos)
- ハッシュタグ: hashtag
Usage
- インスタ映え was a buzzword in Japan and refers to things that look good on Instagram
- 「インスタで見た」(I saw it on Instagram) is common when discovering new places
- インスタグラマー: Instagrammer, Instagram influencer
Instagram is often shortened to インスタ in casual conversation.