(みほんいち)

みほんいち
noun
trade fair; trade show; exhibition
businesswork
1. trade fair; trade show; exhibition
An event where companies display and demonstrate their products and services to potential business customers, typically held at a convention center.
We will exhibit at next week's trade fair.
Many companies participate in the international trade show.
We demonstrated our new products at a trade fair held in Tokyo and received many orders.

Compound of 見本(みほん) (sample) + (いち) (market). Literally a "sample market" where goods are displayed for potential buyers.

Common collocations

Usage

The English loanword 展示会(てんじかい) is also used, though 見本市(みほんいち) emphasizes the commercial, business-to-business nature of the event.