見本市(みほんいち)

みほんいち
noun
trade fair; trade show; exhibition
1. trade fair; trade show; exhibition
An event where companies display and demonstrate their products and services to potential business customers, typically held at a convention center.
来週(らいしゅう)の見本市(みほんいち)に出展(しゅってん)する。
We will exhibit at next week's trade fair.
国際(こくさい)見本市(みほんいち)には多(おお)くの企業(きぎょう)が参加(さんか)する。
Many companies participate in the international trade show.
東京(とうきょう)で開(ひら)かれた見本市(みほんいち)で新商品(しんしょうひん)のデモンストレーションを行(おこな)い、多(おお)くの注文(ちゅうもん)を受(う)けた。
We demonstrated our new products at a trade fair held in Tokyo and received many orders.

Compound of 見本(みほん) (sample) + 市(いち) (market). Literally a "sample market" where goods are displayed for potential buyers.

COMMON COLLOCATIONS:

  • 国際(こくさい)見本市(みほんいち) (international trade fair)
  • 見本市(みほんいち)に出展(しゅってん)する (to exhibit at a trade fair)
  • 見本市(みほんいち)会場(かいじょう) (trade fair venue)

USAGE NOTE:
The English loanword 展示会(てんじかい) is also used, though 見本市(みほんいち) emphasizes the commercial, business-to-business nature of the event.

general
Added 2026.2.28 21:12
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