(びようえき)

びようえき
noun
beauty serum; skin serum
daily-life
1. beauty serum; skin serum
A concentrated skincare product designed to target specific skin concerns such as wrinkles, dark spots, or dryness. Applied after toner and before moisturizer.
美容液(びようえき)毎日(まいにち)使(つか)っている
I use serum every day.
This serum has a high moisturizing effect.
After toner, apply serum and then lotion.

Usage

A key product in Japanese skincare routines. Japan has a detailed multi-step skincare culture, and 美容液(びようえき) occupies a specific place in the routine between toner (化粧水(けしょうすい)) and moisturizer (乳液(にゅうえき)).

Common collocations