美白(びはく)

びはく
noun
skin whitening; skin brightening
health
1. skin whitening; skin brightening
The practice or products aimed at making skin lighter, brighter, or more even-toned. A major category in the Japanese cosmetics industry.
美白(びはく)化粧品(けしょうひん)を使(つか)っている。
I use skin-brightening cosmetics.
美白(びはく)効果(こうか)のある成分(せいぶん)が入(はい)っている。
It contains ingredients with skin-whitening effects.
夏(なつ)は日焼(ひや)け止(ど)めを塗(ぬ)って美白(びはく)を心(こころ)がけている。
In summer, I apply sunscreen and try to maintain fair skin.

Usage

A compound of 美(び) (beauty) and 白(はく) (white). Extremely common in the Japanese skincare and cosmetics industry. Products labeled 美白(びはく) include lotions, serums, and supplements that aim to brighten skin tone and reduce spots or uneven pigmentation.

Common collocations

Similar words

  • 美肌(びはだ): beautiful skin — broader term for skin beauty
  • 色白(いろじろ): fair-skinned — describes natural skin color

Related Words

Related: 美肌(びはだ) (beautiful skin)
general
Added 2026.3.15 13:39 · Revised 2026.9.2 13:01
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