中吊(なかづ)り

なかづり
noun
hanging advertisement (in a train)
spoken
1. hanging advertisement in a train; overhead transit ad
An advertisement poster hung from the ceiling of a train car, positioned at eye level for standing passengers. A distinctive feature of Japanese public transportation.
I saw a hanging advertisement in the train.
A hanging ad for a weekly magazine caught my eye.
中吊(なかづ)り広告(こうこく)はデジタルサイネージに置(お)き換(か)わりつつあるが、まだ紙(かみ)のものも多(おお)い。
Hanging train ads are gradually being replaced by digital signage, but there are still many paper ones.

Cultural note

A distinctive feature of Japanese trains. The posters are hung from horizontal bars near the ceiling, hanging at a height visible to standing passengers. Weekly magazines, new books, and event announcements are common subjects. The term is short for 中吊(なかづ)り広告(こうこく).

Common collocations