(はたじるし)

はたじるし
noun
banner; rallying cause; slogan
1. banner; rallying cause; slogan
Originally the crest on a battle flag; now mostly figurative — a goal or principle held up as the cause one acts under.
改革(かいかく)旗印(はたじるし)にする。
To make reform one's banner.
自由(じゆう)旗印(はたじるし)()()がった。
They rose up under the banner of freedom.
その政党(せいとう)格差(かくさ)是正(ぜせい)旗印(はたじるし)(かか)げている。
The party holds up the correction of inequality as its banner.

Literally the emblem on a military flag. In modern use almost always figurative: a principle or goal raised as a unifying cause. Frequently the object of (かか)げる (to hold up), or used in the pattern Xを旗印(はたじるし)にする.

COMMON COLLOCATIONS:

  • 旗印(はたじるし)(かか)げる: to raise a banner; to champion a cause
  • ...を旗印(はたじるし)にする: to make ... one's rallying cause

SIMILAR WORDS:

  • スローガン: slogan — a catchphrase; 旗印(はたじるし) is the cause itself, not just its wording
  • 目標(もくひょう): goal — a target to reach, without the 'rally others under it' nuance