Literally the emblem on a military flag. In modern use almost always figurative: a principle or goal raised as a unifying cause. Frequently the object of 掲げる (to hold up), or used in the pattern Xを旗印にする.
Common collocations
- 旗印を掲げる: to raise a banner; to champion a cause
- ...を旗印にする: to make ... one's rallying cause
Similar words
- スローガン: slogan — a catchphrase; 旗印 is the cause itself, not just its wording
- 目標: goal — a target to reach, without the 'rally others under it' nuance