(はたじるし)

はたじるし
noun
banner; rallying cause; slogan
abstract
1. banner; rallying cause; slogan
Originally the crest on a battle flag; now mostly figurative — a goal or principle held up as the cause one acts under.
改革(かいかく)旗印(はたじるし)する
To make reform one's banner.
They rose up under the banner of freedom.
The party holds up the correction of inequality as its banner.

Literally the emblem on a military flag. In modern use almost always figurative: a principle or goal raised as a unifying cause. Frequently the object of (かか)げる (to hold up), or used in the pattern X旗印(はたじるし)する.

Common collocations

Similar words

  • スローガン: slogan — a catchphrase; 旗印(はたじるし) is the cause itself, not just its wording
  • 目標(もくひょう): goal — a target to reach, without the 'rally others under it' nuance