(しんこう)

しんこう
noun, suru-verb
promotion, encouragement, development
1. promotion, encouragement, development
The act of promoting or encouraging the development and growth of something, especially industries, culture, or regions.
We are putting effort into promoting the regional economy.
We will hold events to promote tourism.
We received a grant from the cultural promotion foundation.

振興(しんこう) is often used in policy and organizational contexts to describe efforts to develop and promote industries, culture, tourism, etc.

COMMON COMPOUNDS:

  • 産業(さんぎょう)振興(しんこう): industrial promotion
  • 観光(かんこう)振興(しんこう): tourism promotion
  • 地域(ちいき)振興(しんこう): regional development
  • 文化(ぶんか)振興(しんこう): cultural promotion
  • 振興(しんこう)(さく): promotion measures

NOTE: This is a homophone with 信仰(しんこう) (faith), 進行(しんこう) (progress), and 新興(しんこう) (emerging).

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