(うぬぼ)

うぬぼれ
noun
vanity, conceit, self-flattery
personalityemotion
1. vanity, conceit, self-flattery
An excessively high opinion of oneself, especially regarding one's appearance, abilities, or worth.
それ自惚(うぬぼ)れだ
That's just conceit.
People with strong vanity tend to be disliked by those around them.
自分(じぶん)モテる(おも)っている自惚(うぬぼ)すぎない。
Thinking you're popular is nothing but conceit.

Related verb

自惚(うぬぼ)れる (to be conceited, to flatter oneself) is the verb form. 自惚(うぬぼ)れ is the noun derived from it.

Usage

Always negative. Used to criticize someone who overestimates themselves. Common patterns include 自惚(うぬぼ)(つよ) (has strong vanity) and 自惚(うぬぼ)すぎない (is nothing but conceit).

Writing

The kanji 自惚(うぬぼ)れ is standard, but hiragana うぬぼれ is also used.