ニーズ
にーず
noun
needs, demand
business
1.
needs, demand, requirements
What customers, users, or society wants or requires. Commonly used in business and marketing contexts to describe market demand or consumer expectations.
Usage
ニーズ is used primarily in business, marketing, and social contexts. It is almost always plural in sense (referring to collective demand), unlike the English word "need" which can be singular.
For personal needs or necessities, 必要 is more natural than ニーズ.