ニーズ
にーず
noun
needs, demand
1.
needs, demand, requirements
What customers, users, or society wants or requires. Commonly used in business and marketing contexts to describe market demand or consumer expectations.
顧客のニーズに応える。
To meet customers' needs.
市場のニーズを把握することが大切だ。
It's important to grasp the needs of the market.
時代の変化とともに、消費者のニーズも多様化している。
As times change, consumer needs are also becoming more diverse.
USAGE:
ニーズ is used primarily in business, marketing, and social contexts. It is almost always plural in sense (referring to collective demand), unlike the English word "need" which can be singular.
For personal needs or necessities, 必要 is more natural than ニーズ.
COMMON COLLOCATIONS:
- ニーズに応える: to meet/respond to needs
- ニーズを把握する: to grasp/understand needs
- ニーズに合った: suited to the needs
- 潜在的なニーズ: latent/potential needs