嗜 好(しこう)

しこう

noun

taste; preference; liking

formal

1. taste, preference, liking

A personal preference or taste, especially regarding food, drink, or lifestyle choices. Often used in somewhat formal or analytical contexts.

消費者(しょうひしゃ)の嗜好(しこう)を調(しら)べる。

To investigate consumer preferences.

嗜好品(しこうひん)の売(う)り上(あ)げが伸(の)びている。

Sales of luxury consumables are growing.

年齢(ねんれい)によって食(た)べ物(もの)の嗜好(しこう)は変(か)わるものだが、子(こ)どもの頃(ころ)に好(す)きだったものをずっと好(す)きでいる人(ひと)も多(おお)い。

Food preferences change with age, but many people continue to love the things they liked as children.

Usage

Used in formal or analytical writing about consumer behavior, personal preferences, and lifestyle patterns. Less casual than 好(この)み (preference). The compound 嗜好品(しこうひん) refers to items consumed for pleasure rather than necessity, such as coffee, tea, alcohol, and tobacco.

Common collocations

嗜好品(しこうひん): luxury consumables (coffee, alcohol, tobacco, etc.)
嗜好(しこう)の変化(へんか): change in tastes
消費者(しょうひしゃ)の嗜好(しこう): consumer preferences
個人(こじん)の嗜好(しこう): individual taste

Similar words

嗜好(しこう) is formal and often used analytically. 好(この)み} is a more everyday word for personal preference. 趣味(しゅみ) refers to hobbies or broader aesthetic taste rather than specific consumption preferences.

Related Words

Synonym: 好(この)み (preference (everyday))

Related: 趣味(しゅみ) (hobby, taste)

Compare: 愛好(あいこう) (love (of))

general

Added 2026.2.20 13:27 · Revised 2026.9.2 13:01

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