1.
sweeping over, sweeping conquest, domination
Rapidly spreading over and dominating an area, market, or field. Originally a military term meaning to roll up enemy territory like a mat, now commonly used for trends, products, or cultural phenomena that rapidly take over.
そのブランドが世界を席巻した。
That brand swept the world.
スマートフォンが市場を席巻している。
Smartphones are dominating the market.
日本のアニメが海外の若者文化を席巻していると言われている。
It is said that Japanese anime is sweeping youth culture abroad.
USAGE:
Used as a suru-verb: 席巻する. Also written as 席捲. Almost always used in the pattern ～を席巻する (sweep over ~). Carries a strong, dramatic tone and is common in news headlines and feature articles. Not to be confused with the homophone 石鹸 (soap).
COMMON COLLOCATIONS:
- 世界を席巻する: sweep the world
- 市場を席巻する: dominate the market
- 業界を席巻する: sweep through the industry