(よやく)(とくてん)

よやくとくてん
noun
pre-order bonus; reservation perk
leisurework
1. pre-order bonus; reservation perk; booking privilege
A special bonus item or benefit given to customers who reserve or pre-order a product. Common in the gaming, entertainment, and retail industries.
予約(よやく)特典(とくてん)としてポスターもらえる
You can get a poster as a pre-order bonus.
予約(よやく)特典(とくてん)目当(めあ)(はや)注文(ちゅうもん)した
I ordered early because I wanted the pre-order bonus.
The pre-order bonuses differ by store, so I'm having trouble deciding where to buy.

Usage

Very common in gaming, anime, and entertainment retail. Different stores often offer different 予約(よやく)特典(とくてん) for the same product, which is a deliberate marketing strategy. Can include physical items (figures, art books), digital content (bonus stages, skins), or early access.

Common collocations

  • 予約(よやく)特典(とくてん)つく (a pre-order bonus is included)
  • 予約(よやく)特典(とくてん)() (with pre-order bonus)
  • 店舗(てんぽ)(べつ)予約(よやく)特典(とくてん) (store-specific pre-order bonus)
  • 予約(よやく)特典(とくてん)内容(ないよう) (contents of the pre-order bonus)