(めあ)

めあて
noun
aim, purpose, attraction
abstract
1. aim, purpose, goal
What one is aiming for or trying to achieve. Often used to describe the real objective behind an action.
(かれ)目当(めあ)(かね)だ。
His aim is money.
(なに)目当(めあ)()んです
What did you come for?
You should be careful of people who approach you for your money.
2. attraction, draw
The main thing one wants to see, get, or experience. Used with お to form お目当(めあ)て.
目当(めあ)商品(しょうひん)()()だった。
The product I was after was sold out.
I went to Kyoto to see the cherry blossoms.
People were lining up from early morning to get the limited-edition sweets.

Usage

Sense 1 often appears in the pattern ~目当(めあ) (for the purpose of ~) or ~目当(めあ)て (one's aim is ~). Can carry a negative nuance when describing ulterior motives: (かね)目当(めあ)て (after money).

Sense 2 uses the polite prefix お: お目当(めあ)て (the thing one is looking for). Common in shopping and tourism contexts.

Common collocations