(こうこくとう)

こうこくとう
noun
advertising tower; figurehead; poster child
1. advertising tower; billboard pillar
A tall structure or tower used to display advertisements, typically found in urban areas.
駅前(えきまえ)(おお)きな広告塔(こうこくとう)がある。
There is a large advertising tower in front of the station.
(ふる)広告塔(こうこくとう)撤去(てっきょ)された。
The old advertising tower was removed.
繁華街(はんかがい)広告塔(こうこくとう)はネオンで(ひか)っている。
The advertising towers in the entertainment district are lit up with neon.
2. figurehead; poster child; public face
A person who serves as the public representative of an organization or cause, often implying they are being used mainly for promotional purposes.
(かれ)はその団体(だんたい)広告塔(こうこくとう)だ。
He is the figurehead of that organization.
有名(ゆうめい)(じん)広告塔(こうこくとう)として利用(りよう)された。
A celebrity was used as a poster child.
詐欺(さぎ)グループの広告塔(こうこくとう)になっていたことが発覚(はっかく)した。
It was revealed that he had been serving as the public face of a fraud group.

USAGE:
The figurative sense (sense 2) is very common in news reporting, especially when discussing celebrities or public figures who lend their name and image to organizations, sometimes unknowingly or for dubious purposes.

COMMON COLLOCATIONS:

  • 広告塔(こうこくとう)として使(つか)われる (to be used as a figurehead)
  • 広告塔(こうこくとう)になる (to become a poster child)
  • 広告塔(こうこくとう)(てき)存在(そんざい) (figurehead-like presence)