集客力(しゅうきゃくりょく)

しゅうきゃくりょく
noun
drawing power; ability to attract customers
1. drawing power; ability to attract customers; crowd-pulling ability
The capacity of a business, event, location, or person to attract large numbers of customers or visitors. A key metric in marketing and business planning.
このイベントは集客力(しゅうきゃくりょく)がある。
This event has strong drawing power.
駅前(えきまえ)の店(みせ)は集客力(しゅうきゃくりょく)が高(たか)い。
Shops in front of the station have strong customer-drawing power.
SNSを活用(かつよう)して集客力(しゅうきゃくりょく)を高(たか)めることが大切(たいせつ)だ。
It's important to use social media to increase your ability to attract customers.

Composed of 集客(しゅうきゃく) (attracting customers) + 力(りょく) (power, ability). A common business and marketing term. The suffix 力(りょく) is productive and attaches to many nouns to express "ability" or "power" in that area.

COMMON COLLOCATIONS:

  • 集客力(しゅうきゃくりょく)がある: to have drawing power
  • 集客力(しゅうきゃくりょく)を高(たか)める: to increase drawing power
  • 集客力(しゅうきゃくりょく)の向上(こうじょう): improvement of drawing power
  • 集客力(しゅうきゃくりょく)が落(お)ちる: to lose drawing power

RELATED TERMS:

  • 集客(しゅうきゃく): attracting customers
  • 動員力(どういんりょく): mobilization power (similar concept for events)
  • 吸引力(きゅういんりょく): attraction, pulling power (more general)
general
Added 2026.4.4 1:12
21500/21771_shuukyakuryoku