1.
appeal; persuasive power; ability to attract (customers, attention)
The power of a product, advertisement, or message to attract attention and persuade consumers. A marketing and business term widely used in discussions of advertising strategy and branding.
この広告は訴求力がある。
This advertisement has strong appeal.
訴求力の高いキャッチコピーを考える。
To think up a catchy slogan with strong appeal.
価格だけでなく、商品のストーリーで訴求力を高める戦略が求められている。
A strategy is needed that boosts appeal not just through price but through the product's story.
A marketing and business term combining 訴求 (appeal, making a pitch) and 力 (power). Refers to the ability of a product, message, advertisement, or brand to attract and persuade consumers. Widely used in advertising, marketing, and business strategy discussions.
COMMON COLLOCATIONS:
- 訴求力がある/ない: to have/lack appeal
- 訴求力を高める: to increase appeal
- 訴求力の高い: highly appealing
- 訴求力に欠ける: to be lacking in appeal
SIMILAR WORDS:
- 魅力 — charm; attractiveness (broader, personal or general appeal)
- アピール力 — appeal power (loanword version, slightly more casual)
- 説得力 — persuasive power (focuses on logical/argumentative persuasion)
- 集客力 — ability to attract customers