訴 求 力(そきゅうりょく)

そきゅうりょく

noun

appeal; persuasive power; ability to attract (customers, attention)

1. appeal; persuasive power; ability to attract (customers, attention)

The power of a product, advertisement, or message to attract attention and persuade consumers. A marketing and business term widely used in discussions of advertising strategy and branding.

この広告(こうこく)は訴求力(そきゅうりょく)がある。

This advertisement has strong appeal.

訴求力(そきゅうりょく)の高(たか)いキャッチコピーを考(かんが)える。

To think up a catchy slogan with strong appeal.

価格(かかく)だけでなく、商品(しょうひん)のストーリーで訴求力(そきゅうりょく)を高(たか)める戦略(せんりゃく)が求(もと)められている。

A strategy is needed that boosts appeal not just through price but through the product's story.

A marketing and business term combining 訴求(そきゅう) (appeal, making a pitch) and 力(りょく) (power). Refers to the ability of a product, message, advertisement, or brand to attract and persuade consumers. Widely used in advertising, marketing, and business strategy discussions.

Common collocations

訴求力(そきゅうりょく)がある/ない: to have/lack appeal
訴求力(そきゅうりょく)を高(たか)める: to increase appeal
訴求力(そきゅうりょく)の高(たか)い: highly appealing
訴求力(そきゅうりょく)に欠(か)ける: to be lacking in appeal

Similar words

魅力(みりょく) — charm; attractiveness (broader, personal or general appeal)
アピール力(りょく) — appeal power (loanword version, slightly more casual)
説得力(せっとくりょく) — persuasive power (focuses on logical/argumentative persuasion)
集客力(しゅうきゃくりょく) — ability to attract customers

Related Words

Compare: 魅力(みりょく) (charm)

Compare: 説得力(せっとくりょく) (persuasive power)

Compare: 集客力(しゅうきゃくりょく) (ability to attract customers)

general

Added 2026.4.5 7:23 · Revised 2026.9.2 13:02

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