キャッチコピー
きゃっちこぴー
noun
advertising slogan, catchphrase
1.
advertising slogan, catchphrase, tagline
A short, catchy phrase used in advertising or promotional materials to attract attention. A Japanese-English coinage (wasei-eigo) not used in English.
キャッチコピーを考える。
To come up with a catchphrase.
あの商品のキャッチコピーは印象的だ。
That product's slogan is memorable.
広告会社で新しいキャンペーンのキャッチコピーを担当している。
I'm in charge of the catchphrase for a new campaign at the advertising company.
ETYMOLOGY:
A Japanese-English coinage (和製英語) combining "catch" and "copy" (in the advertising sense of written text). In English, the equivalent terms are "slogan," "tagline," or "catchphrase."
USAGE:
キャッチコピー is used broadly for any promotional phrase, from TV commercials to product packaging. The profession of writing them is called コピーライター (copywriter).
COMMON COLLOCATIONS:
- キャッチコピーを考える: to think up a slogan
- キャッチコピーを付ける: to give something a tagline
- 印象的なキャッチコピー: a memorable slogan