1.
communication power; ability to influence through messaging
The ability to effectively communicate and spread one's message or ideas, especially through media or social platforms.
A modern compound: 発信 (transmission, broadcasting) + 力 (power, ability). Became widely used with the rise of social media and personal branding. Part of a series of 〜力 compounds: 影響力 (influence), 表現力 (expressive power), 訴求力 (appeal). Collocations: 発信力を高める (strengthen communication power), 発信力がある (to have strong outreach ability).