1.
communication power; ability to influence through messaging
The ability to effectively communicate and spread one's message or ideas, especially through media or social platforms.
発信力を高める。
To increase one's communication power.
SNSの発信力は大きい。
The communication power of social media is great.
この地域の魅力を発信力のある人に伝えてもらいたい。
I want someone with strong communication skills to convey the appeal of this area.
A modern compound: 発信 (transmission, broadcasting) + 力 (power, ability). Became widely used with the rise of social media and personal branding. Part of a series of 〜力 compounds: 影響力 (influence), 表現力 (expressive power), 訴求力 (appeal). Collocations: 発信力を高める (strengthen communication power), 発信力がある (to have strong outreach ability).