既存客

きぞんきゃく
noun
existing customer
businessbusinessperson
1. existing customer; current client
A customer a business already has, as opposed to one it is trying to win. Standard marketing and sales vocabulary, usually contrasted with 新規(しんき)客(きゃく) (new customers).
既存客(きぞんきゃく)を大切(たいせつ)にしたい。
We want to take good care of our existing customers.
今回(こんかい)の割引(わりびき)は既存客(きぞんきゃく)のみが対象(たいしょう)だ。
This discount applies only to existing customers.
新規(しんき)開拓(かいたく)よりも既存客(きぞんきゃく)の維持(いじ)のほうが費用(ひよう)が少(すく)なくて済(す)む。
Retaining existing customers costs less than developing new ones.

Formed from 既存(きぞん) (existing, already in place) plus 客(きゃく) (customer). The fuller 既存(きぞん)顧客(こきゃく) is also common and sounds slightly more formal.

Common collocations

Similar words

Related Words

Compare: 新規客(しんききゃく) (new customer)
Compare: 常連(じょうれん) (regular customer)
general
Added 2026.7.28 6:18 · Revised 2026.9.2 13:02
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