(しんききゃく)

しんききゃく
noun
new customer; first-time customer
businessbusinessshopping
1. new customer; new client
A customer using a shop or service for the first time, as opposed to a repeat customer. Business vocabulary used in marketing and sales talk.
新規客(しんききゃく)()えている
The number of new customers is rising.
We hand out discount coupons to new customers.
It costs less to keep existing customers coming back than to attract new ones.

新規(しんき) (new, fresh) + (きゃく) (customer). Heard constantly in retail and service businesses, where it is contrasted with returning custom.

Common collocations

Similar words