任天堂(にんてんどう)

にんてんどう
noun
Nintendo, video-game company based in Kyoto
proper-nounorganization-nameentertainmentbusiness
1. Nintendo (company)
A video-game and game-console maker headquartered in Kyoto, creator of the Family Computer, the Game Boy, and the Switch, and of characters such as Mario and Zelda. It was founded in 1889 as a maker of 花札(はなふだ) playing cards.
任天堂(にんてんどう)のゲームで遊(あそ)ぶ。
I play Nintendo games.
任天堂(にんてんどう)の本社(ほんしゃ)は京都(きょうと)にある。
Nintendo's headquarters are in Kyoto.
子供(こども)のころ、任天堂(にんてんどう)のファミコンで兄(あに)とマリオを夜遅(よるおそ)くまで遊(あそ)んだものだ。
As a child, I used to play Mario on the Nintendo Famicom with my brother until late at night.

The company's products are often referred to by their own short names: ファミコン (Famicom, the 1983 Family Computer), ゲームボーイ, スイッチ.

Common expressions

  • 任天堂(にんてんどう)のゲーム機(き): a Nintendo game console
  • ファミコン世代(せだい): the generation that grew up with the Famicom
  • 花札(はなふだ): flower cards, the company's original product, which it still makes

Cultural note

Its consoles and characters made Japanese video games a worldwide cultural export, and the company is often cited alongside anime and manga as a pillar of Japanese popular culture.