視聴率(しちょうりつ)

Forms

視聴(しちょう) (watching and listening) + 率(りつ) (rate, percentage) → viewing rate

Compounds

• 平均(へいきん)視聴率(しちょうりつ) (average rating)
• 最高(さいこう)視聴率(しちょうりつ) (peak rating)
• 世帯(せたい)視聴率(しちょうりつ) (household rating)
• 個人(こじん)視聴率(しちょうりつ) (individual rating)
• 視聴率(しちょうりつ)調査(ちょうさ) (ratings survey)

Related words

• 視聴者(しちょうしゃ) (viewer)
• レーティング (rating - loanword)
• 聴取率(ちょうしゅりつ) (radio listener rating)

TV industry

In Japan, Video Research Ltd. provides the main rating data. A rating of 20% or higher is considered a major success. Prime time is typically 7pm-11pm. Low ratings can lead to early program cancellation (打(う)ち切(き)り).