(しちょうりつ)

しちょうりつ
noun
audience rating; viewer rating
1. audience rating; viewer rating
the percentage of households or viewers watching a particular TV program
視聴率(しちょうりつ)(たか)番組(ばんぐみ)だ。
It's a program with high ratings.
視聴率(しちょうりつ)低迷(ていめい)している。
The ratings are sluggish.
平均(へいきん)視聴率(しちょうりつ)が20%を()えた。
The average rating exceeded 20%.

FORMATION:
視聴(しちょう) (watching and listening) + (りつ) (rate, percentage) → viewing rate

RELATED COMPOUNDS:

  • 平均(へいきん)視聴率(しちょうりつ) (average rating)
  • 最高(さいこう)視聴率(しちょうりつ) (peak rating)
  • 世帯(せたい)視聴率(しちょうりつ) (household rating)
  • 個人(こじん)視聴率(しちょうりつ) (individual rating)
  • 視聴率(しちょうりつ)調査(ちょうさ) (ratings survey)

RELATED WORDS:

  • 視聴者(しちょうしゃ) (viewer)
  • レーティング (rating - loanword)
  • 聴取率(ちょうしゅりつ) (radio listener rating)

TV INDUSTRY:
In Japan, Video Research Ltd. provides the main rating data. A rating of 20% or higher is considered a major success. Prime time is typically 7pm-11pm. Low ratings can lead to early program cancellation (()()り).