1.
audience rating; viewer rating
the percentage of households or viewers watching a particular TV program
視聴率が高い番組だ。
It's a program with high ratings.
視聴率が低迷している。
The ratings are sluggish.
平均視聴率が20%を超えた。
The average rating exceeded 20%.
FORMATION:
視聴 (watching and listening) + 率 (rate, percentage) → viewing rate
RELATED COMPOUNDS:
- 平均視聴率 (average rating)
- 最高視聴率 (peak rating)
- 世帯視聴率 (household rating)
- 個人視聴率 (individual rating)
- 視聴率調査 (ratings survey)
RELATED WORDS:
- 視聴者 (viewer)
- レーティング (rating - loanword)
- 聴取率 (radio listener rating)
TV INDUSTRY:
In Japan, Video Research Ltd. provides the main rating data. A rating of 20% or higher is considered a major success. Prime time is typically 7pm-11pm. Low ratings can lead to early program cancellation (打ち切り).