イチオシ
いちおし
noun
top recommendation, top pick
1.
top recommendation, number-one pick, best choice
Something or someone that one recommends above all others. Literally "number one push." Used in casual conversation, marketing, and fan culture.
このメニューのイチオシは何ですか。
What's the top recommendation on this menu?
私のイチオシのカフェを紹介するね。
Let me introduce my favorite cafe.
店員さんのイチオシだったケーキを頼んだら、本当に美味しくて大満足だった。
I ordered the cake that the staff member recommended as their top pick, and it was really delicious — I was completely satisfied.
ETYMOLOGY:
From 一 (number one) + 推し (push, recommendation). Written in katakana as イチオシ or sometimes in mixed script as 一押し.
USAGE:
イチオシ is widely used in casual recommendations, restaurant menus, product reviews, and idol/fan culture (where 推し refers to one's favorite member). It implies enthusiastic personal endorsement.
COMMON COLLOCATIONS:
- イチオシの商品: top recommended product
- イチオシメニュー: recommended menu item
- 店長のイチオシ: the manager's top pick
- 今週のイチオシ: this week's top pick