イチオシ

いちおし
noun
top recommendation, top pick
informalspokencolloquial
1. top recommendation, number-one pick, best choice
Something or someone that one recommends above all others. Literally "number one push." Used in casual conversation, marketing, and fan culture.
このメニューのイチオシは何(なん)ですか。
What's the top recommendation on this menu?
私(わたし)のイチオシのカフェを紹介(しょうかい)するね。
Let me introduce my favorite cafe.
店員(てんいん)さんのイチオシだったケーキを頼(たの)んだら、本当(ほんとう)に美味(おい)しくて大満足(だいまんぞく)だった。
I ordered the cake that the staff member recommended as their top pick, and it was really delicious — I was completely satisfied.

Etymology

From 一(いち) (number one) + 推(お)し (push, recommendation). Written in katakana as イチオシ or sometimes in mixed script as 一押(いちお)し.

Usage

イチオシ is widely used in casual recommendations, restaurant menus, product reviews, and idol/fan culture (where 推(お)し refers to one's favorite member). It implies enthusiastic personal endorsement.

Common collocations

general
Added 2026.2.9 16:23 · Revised 2026.9.2 13:01
10500/10716_ichioshi