(しょうかい)する

しょうかいする
verb (suru)
to introduce
1. to introduce (a person)
To present one person to another, typically in a social or professional context.
友達(ともだち)紹介(しょうかい)します。
Let me introduce my friend.
自己紹介(じこしょうかい)をしてください。
Please introduce yourself.
Common request in Japanese settings
2. to introduce, to present (something)
To present or explain something new, such as a product, concept, or information.
今日(きょう)新商品(しんしょうひん)紹介(しょうかい)します。
Today, I will introduce our new product.

紹介(しょうかい)する is used for introducing people to each other or presenting information/products.

TRANSITIVITY:
Transitive verb (他動詞(たどうし)). Takes を for the person/thing being introduced and に for the recipient.

PATTERN:

  • AをBに紹介(しょうかい)する: to introduce A to B
  • Example: 友人(ゆうじん)両親(りょうしん)紹介(しょうかい)する (introduce a friend to one's parents)

COMMON EXPRESSIONS:

  • 自己紹介(じこしょうかい): self-introduction
  • 紹介状(しょうかいじょう): letter of introduction
  • 紹介料(しょうかいりょう): referral fee
  • 紹介(しょうかい): introduction (polite)

NOTE:
自己紹介(じこしょうかい) is expected in many Japanese social and business situations. It typically includes name, affiliation, and a brief personal detail.