先取(さきど)り

さきどり
noun, verb (suru)
getting ahead, anticipating
1. getting ahead, anticipating, adopting early
To adopt or embrace something before others do, or to act in advance of a trend or development. Often used for fashion, trends, and seasonal themes.
秋(あき)のトレンドを先取(さきど)りする。
Get ahead of the autumn trends.
春(はる)を先取(さきど)りして、桜(さくら)モチーフの雑貨(ざっか)が並(なら)んでいる。
Getting ahead of spring, cherry blossom-themed goods are lined up.
あのブランドはいつも時代(じだい)を先取(さきど)りしたデザインで注目(ちゅうもく)されている。
That brand always attracts attention with designs that anticipate the times.

Very common in fashion, marketing, and lifestyle contexts. Carries a positive nuance of being ahead of the curve.

COMMON COLLOCATIONS:

  • トレンドを先取(さきど)りする (get ahead of trends)
  • 季節(きせつ)を先取(さきど)りする (get a head start on the season)
  • 時代(じだい)を先取(さきど)りする (be ahead of one's time)
  • 先取(さきど)り情報(じょうほう) (advance/preview information)

Frequently appears in magazine headlines and advertising to suggest something is cutting-edge or timely.

general
Added 2026.2.18 3:38
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