()びかけ

よびかけ
noun
call, appeal, address
1. call, appeal, address
A public appeal or call to action directed at people, asking them to do something. Also refers to the act of addressing or calling out to someone.
市民(しみん)への()びかけが(おこな)われた。
An appeal was made to the citizens.
節電(せつでん)()びかけに(おう)じる(ひと)()えた。
More people responded to the call to save electricity.
政府(せいふ)国民(こくみん)注意(ちゅうい)()びかけを(つづ)けている。
The government continues to urge the public to be cautious.

Derived from the verb ()びかける (to call out to, to appeal to). The noun form refers to a public appeal, call to action, or address.

COMMON COLLOCATIONS:

  • ()びかけに(おう)じる: to respond to an appeal
  • ()びかけを(おこな)う: to make an appeal
  • 注意(ちゅうい)()びかけ: caution advisory, warning call
  • 協力(きょうりょく)()びかけ: call for cooperation
  • 節電(せつでん)()びかけ: call to save electricity

CONTEXT:
Very common in news reporting and government communications. Often used when authorities or organizations urge the public to take action (e.g., disaster preparedness, health campaigns, energy conservation).

CONTRAST:

  • ()びかけ: appeal, call (public, to a group)
  • (うった)え: appeal (stronger, emotional or legal)
  • 要請(ようせい): request (formal, official)