(こうえん)

こうえん
noun, suru verb
support, backing, sponsorship
1. support, backing, sponsorship, patronage
Providing support or backing for a person, event, or organization, typically from behind the scenes. Often refers to institutional or organizational sponsorship rather than personal emotional support.
()後援(こうえん)開催(かいさい)された。
It was held with the city's sponsorship.
後援(こうえん)(かい)設立(せつりつ)された。
A support group was established.
地元(じもと)企業(きぎょう)後援(こうえん)してくれたおかげで、イベントが実現(じつげん)した。
Thanks to sponsorship from local businesses, the event became a reality.

後援(こうえん) refers to backing or sponsorship, typically by an organization, company, or influential person.

COMMON EXPRESSIONS:

  • 後援(こうえん)(かい): support group, fan club (especially for politicians)
  • 後援(こうえん)する: to sponsor, to back
  • 後援(こうえん)団体(だんたい): sponsoring organization

SIMILAR WORDS:

  • 後援(こうえん): backing, sponsorship (institutional, from behind the scenes)
  • 支援(しえん): support, assistance (broader, includes direct help)
  • 援助(えんじょ): aid, assistance (often financial or material)
  • 協賛(きょうさん): co-sponsorship (listed alongside organizers)

NOTE:
On event posters and flyers in Japan, 後援(こうえん) commonly appears in the credits section, listing organizations that provided backing.