1.
sponsorship; cooperation; support
Providing financial or material support for an event, project, or cause. Often seen in the context of corporate sponsorship of events, festivals, or media productions.
Composed of 協 (cooperate) + 賛 (approve/support). Refers to providing financial or material support for events, causes, or projects.
Common collocations
Event credit hierarchy
Japanese events typically list supporters in this order:
- 主催: organizer/host
- 共催: co-host
- 後援: endorsement/patronage (often government)
- 協賛: sponsor (financial support)
- 協力: cooperation/assistance
Watch out
共産 (communism) has the same reading but different kanji and meaning.
Related Words
Compare:
後援 (support, backing, sponsorship)
Compare:
賛助 (support)
Compare:
共催 (co-hosting)