協賛(きょうさん)

きょうさん
noun
sponsorship; cooperation; support
1. sponsorship; cooperation; support
Providing financial or material support for an event, project, or cause. Often seen in the context of corporate sponsorship of events, festivals, or media productions.
協賛(きょうさん)企業(きぎょう)を募集(ぼしゅう)する。
To recruit sponsor companies.
このイベントは大手(おおて)企業(きぎょう)の協賛(きょうさん)で開催(かいさい)される。
This event is held with the sponsorship of major corporations.
地元(じもと)の商店街(しょうてんがい)が祭(まつ)りに協賛(きょうさん)して、飲(の)み物(もの)を提供(ていきょう)した。
The local shopping district sponsored the festival and provided drinks.

Composed of 協(きょう) (cooperate) + 賛(さん) (approve/support). Refers to providing financial or material support for events, causes, or projects.

COMMON COLLOCATIONS:

  • 協賛(きょうさん)企業(きぎょう): sponsoring company
  • 協賛(きょうさん)金(きん): sponsorship fee/money
  • 協賛(きょうさん)する: to sponsor
  • 協賛(きょうさん)を募(つの)る: to seek sponsors

EVENT CREDIT HIERARCHY:

Japanese events typically list supporters in this order:

  • 主催(しゅさい): organizer/host
  • 共催(きょうさい): co-host
  • 後援(こうえん): endorsement/patronage (often government)
  • 協賛(きょうさん): sponsor (financial support)
  • 協力(きょうりょく): cooperation/assistance

HOMOPHONE:
共産(きょうさん) (communism) has the same reading but different kanji and meaning.

general
Added 2026.3.25 10:36 · Revised 2026.3.26 23:47
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