1.
welcoming the New Year; greeting spring
A seasonal expression meaning to welcome the arrival of the new year. Used on New Year's cards, shop displays, and seasonal decorations.
Usage
迎春 literally means "welcoming spring," reflecting the old lunar calendar where the new year coincided with the start of spring. It is used as a two-character New Year's greeting on cards and in advertising.
Like 賀正, this is a two-character greeting and is considered less formal than four-character expressions such as 謹賀新年.