1.
welcoming the New Year; greeting spring
A seasonal expression meaning to welcome the arrival of the new year. Used on New Year's cards, shop displays, and seasonal decorations.
迎春セールが始まった。
The New Year sale has started.
店先に「迎春」と書かれた看板が出ている。
A sign reading 'Welcome the New Year' is displayed in front of the shop.
迎春準備として大掃除と正月飾りを済ませた。
As preparation for the New Year, I finished the big year-end cleaning and put up the New Year's decorations.
USAGE:
迎春 literally means "welcoming spring," reflecting the old lunar calendar where the new year coincided with the start of spring. It is used as a two-character New Year's greeting on cards and in advertising.
Like 賀正, this is a two-character greeting and is considered less formal than four-character expressions such as 謹賀新年.
COMMON COLLOCATIONS:
- 迎春セール (New Year sale)
- 迎春準備 (New Year preparations)
- 迎春飾り (New Year decoration)
RELATED WORDS:
- 賀正: Happy New Year (written greeting)
- 謹賀新年: respectful New Year's greeting (formal)
- 初売り: first sale of the new year