1.
creating buzz; generating publicity
The act of deliberately creating topics of conversation or generating public interest, often for promotional or social purposes.
あの発言は話題作りだろう。
That comment was probably just for publicity.
SNSでの話題作りに力を入れている。
They are putting effort into creating buzz on social media.
有名人とのコラボは話題作りの一環として企画された。
The collaboration with a celebrity was planned as part of a publicity campaign.
USAGE:
Often used with a slightly cynical nuance, implying that an action was done primarily to attract attention rather than for its own sake. Common in discussions of marketing, media, and celebrity behavior.
COMMON COLLOCATIONS:
- 話題作りのために (for the sake of publicity)
- 話題作りに走る (to resort to publicity stunts)
SIMILAR WORDS:
- 宣伝: advertising, publicity — a more neutral term for promotion
- 炎上商法: controversy marketing — deliberately provoking outrage for attention