1.
valued customer; regular patron; loyal client
A polite and respectful term for a regular customer or client who has an ongoing business relationship. The お～様 form adds honorific politeness.
あの方はお得意様です。
That person is a valued customer.
お得意様には特別割引をご用意しております。
We offer special discounts for our valued customers.
長年のお得意様を大切にすることが、商売を長く続ける秘訣だ。
The secret to sustaining a business long-term is to value your long-standing customers.
The polite form of 得意先/得意客. The お～様 honorific wrapping makes this suitable for directly addressing or referring to customers in a respectful business context.
COMMON COLLOCATIONS:
- お得意様向け: aimed at valued customers
- お得意様限定: exclusive to regular customers
- 長年のお得意様: long-standing customer
RELATED TERMS:
- 得意先: client, customer (business term) — used within the company to refer to business clients
- 常連: regular (customer) — more casual, used for restaurants, bars, and shops
- 顧客: customer, client — formal/neutral business term without the honorific warmth
- お客様: customer — general polite term for any customer