(べっちゅう)

べっちゅう
noun
special order; custom order
1. special order; custom order; made-to-order item
An item ordered with custom specifications, different from the standard product. Common in retail, fashion, and manufacturing.
この(いろ)別注(べっちゅう)(ひん)です。
This color is a special-order item.
別注(べっちゅう)モデルは数量(すうりょう)限定(げんてい)です。
The custom model is available in limited quantities.
あのセレクトショップが有名(ゆうめい)ブランドに別注(べっちゅう)をかけた限定(げんてい)コレクションが人気(にんき)だ。
The limited collection that boutique commissioned from a famous brand is popular.

Commonly encountered in fashion and retail, where shops commission exclusive colorways or designs from brands. The compound uses (べつ) (separate, special) + (ちゅう) (order, abbreviation of 注文(ちゅうもん)). Often used as a modifier: 別注(べっちゅう)(ひん) (custom item).

COMMON COLLOCATIONS:

  • 別注(べっちゅう)(ひん): special-order item
  • 別注(べっちゅう)モデル: custom model
  • 別注(べっちゅう)をかける: to place a special order (with a manufacturer)
  • 別注(べっちゅう)カラー: exclusive colorway

SIMILAR WORDS:

  • 特注(とくちゅう): custom-made, bespoke (very close synonym; slightly more emphasis on unique specification)
  • オーダーメイド: made-to-order (loanword, more for individual custom items)
  • 受注(じゅちゅう)生産(せいさん): made-to-order production