エゴ

えご
noun
ego; selfishness; self-centeredness
1. ego; selfishness; self-centeredness
Selfish attitude or behavior that prioritizes one's own desires over others. From English 'ego.' Carries a strongly negative connotation in Japanese, closer to 'selfishness' than the neutral psychological sense.
それはエゴだよ。
That's just selfishness.
(おや)のエゴを()どもに()()けるな。
Don't force your parental ego on your children.
環境(かんきょう)保護(ほご)(うった)えながら(くるま)()るのは、エゴではないかと()われた。
I was told that driving a car while advocating for environmental protection is hypocritical selfishness.

Borrowed from English 'ego,' but in Japanese this word almost always carries a negative connotation of selfishness — it is rarely used in the neutral psychological or philosophical sense. When Japanese speakers say エゴ, they typically mean someone is acting selfishly or imposing their own desires.

COMMON COLLOCATIONS:

  • エゴを(とお)す: to push through one's selfish desires
  • エゴを()()ける: to force one's selfishness on others
  • (おや)のエゴ: parental selfishness
  • エゴイスト: egoist; selfish person
  • エゴイズム: egoism

SIMILAR WORDS:

  • ()がまま: selfishness; willfulness — more colloquial and broader in usage, common in everyday speech
  • 自己中(じこちゅう): self-centered (abbreviation of 自己中心的(じこちゅうしんてき)) — casual/slang, very common among younger speakers
  • 利己的(りこてき): selfish; self-interested — more formal and literary