広 告 料(こうこくりょう)

こうこくりょう

noun

advertising fee; ad revenue

business media

1. advertising fee; advertising charge; ad revenue

The money paid for placing an advertisement, or the revenue earned from carrying advertisements.

広告料(こうこくりょう)を払(はら)ってCMを出(だ)す。

To pay an advertising fee to run a commercial.

この雑誌(ざっし)は広告料(こうこくりょう)で成(な)り立(た)っている。

This magazine is sustained by advertising revenue.

ネット広告(こうこく)の広告料(こうこくりょう)はクリック数(すう)に応(おう)じて変(か)わる。

Online advertising fees change depending on the number of clicks.

広告(こうこく) (advertisement) + 料(りょう) (fee, charge). Can refer both to the cost of placing an ad and to the revenue earned from hosting ads. Common in media, marketing, and business discussions.

Common collocations

広告料(こうこくりょう)を払(はら)う — pay advertising fees
広告料(こうこくりょう)収入(しゅうにゅう) — advertising revenue
広告料(こうこくりょう)が高(たか)い — advertising fees are high
広告料(こうこくりょう)で運営(うんえい)する — operate on advertising revenue

Similar words

広告費(こうこくひ) — advertising expenses — focuses on the cost side from the advertiser's perspective
掲載料(けいさいりょう) — publication fee; listing fee — the fee for having something published or listed
広告(こうこく)収入(しゅうにゅう) — advertising income — specifically the revenue side

Related Words

Related: 広告主(こうこくぬし)

Compare: 広告費(こうこくひ) (advertising expenses)

general

Added 2026.4.27 1:36 · Revised 2026.9.2 13:02

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