広 告 費(こうこくひ)

こうこくひ

noun

advertising expenses; ad spend

1. advertising expenses; advertising budget

The money a company spends on advertising, treated as a cost item in accounting and business planning.

広告費(こうこくひ)を削(けず)ることにした。

We decided to cut advertising expenses.

This term, advertising expenses accounted for ten percent of sales.

テレビからネットへ広告費(こうこくひ)を移(うつ)した結果(けっか)、若(わか)い客層(きゃくそう)が増(ふ)えた。

As a result of shifting the ad spend from television to the internet, the customer base grew younger.

広告(こうこく) (advertisement) + 費(ひ) (expense). Part of the standard family of business cost words formed with 費(ひ), alongside 人件費(じんけんひ) and 交通費(こうつうひ).

宣伝費(せんでんひ): publicity expenses — nearly synonymous; covers promotion beyond paid ads
販促費(はんそくひ): sales promotion expenses — campaigns and giveaways rather than media buying

Related Words

general

Added 2026.7.27 12:18 · Revised 2026.9.2 13:02

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