1.
sales promotion expenses; promotional costs
Money spent on activities meant to boost sales — samples, in-store displays, campaigns, and giveaways. The full form of the everyday abbreviation 販促費.
Formed from 販売 (sales) + 促進 (promotion) + 費 (expenses). The full form appears in accounting documents and formal reports; in conversation and internal email the clipped 販促費 is far more common.
Common collocations
- 販売促進費を計上する: to book promotional expenses
- 販売促進費の予算: promotional budget
- 販売促進費を削る: to cut promotional spending