販 促 費

はんそくひ

noun

sales promotion expenses; promotional budget

1. sales promotion expenses; promotional costs

What a company spends to push sales of a product: campaigns, samples, in-store displays, coupons, and similar activity. A shortening of 販売促進費(はんばいそくしんひ), and treated as a distinct line item in a budget.

販促費(はんそくひ)を削(けず)ることになった。

It was decided to cut the sales promotion budget.

今年度(こんねんど)の販促費(はんそくひ)は昨年度(さくねんど)より多(おお)い。

This fiscal year's promotional budget is larger than last year's.

新商品(しんしょうひん)の販促費(はんそくひ)として、三千万円(さんぜんまんえん)が計上(けいじょう)された。

Thirty million yen was budgeted as promotional expenses for the new product.

売上(うりあげ)が伸(の)びなかったのは、販促費(はんそくひ)の使(つか)い方(かた)に問題(もんだい)があったからだ。

Sales did not grow because there was a problem with how the promotional budget was spent.

An abbreviation of 販売促進費(はんばいそくしんひ). The short form is what appears in budget spreadsheets and internal discussion; the full form is used in formal accounting documents.

Common collocations

販促費(はんそくひ)を削減(さくげん)する: to cut promotional spending
販促費(はんそくひ)をかける: to spend money on promotion
販促費(はんそくひ)を計上(けいじょう)する: to budget for promotional expenses

Similar words

広告費(こうこくひ): advertising expenses — money spent on ads themselves, a narrower category
経費(けいひ): business expenses — the general term covering all company spending

Related Words

Compare: 広告費(こうこくひ) (advertising expenses)

Compare: 経費(けいひ) (business expenses)

Compare: 宣伝費 (advertising expenses)

general

Added 2026.7.28 21:21 · Revised 2026.9.2 13:02

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