宣伝費

せんでんひ
noun
advertising expenses; publicity costs
businessmoneybusiness
1. advertising expenses; publicity costs; promotion budget
Money a company spends on advertising and promoting its products. Appears as a line item in budgets and financial statements.
宣伝費(せんでんひ)を削(けず)った。
We cut the advertising budget.
新製品(しんせいひん)の宣伝費(せんでんひ)に一億円(いちおくえん)かけるそうだ。
I hear they are spending a hundred million yen advertising the new product.
売上(うりあげ)が伸(の)びない原因(げんいん)は宣伝費(せんでんひ)の不足(ふそく)ではないかと議論(ぎろん)になった。
A debate arose over whether insufficient advertising spending was the reason sales were not growing.

Formed from 宣伝(せんでん) (advertising, publicity) plus the suffix 費(ひ) (expenses), the same suffix as in 交通費(こうつうひ) (travel expenses) and 人件費(じんけんひ) (labor costs).

Common collocations

  • 宣伝費(せんでんひ)をかける: to spend money on advertising
  • 宣伝費(せんでんひ)を削(けず)る: to cut the advertising budget
  • 宣伝費(せんでんひ)がかさむ: for advertising costs to mount up
  • 年間(ねんかん)宣伝費(せんでんひ): annual advertising expenditure

Similar words

Related Words

Compare: 広告費(こうこくひ) (advertising expenses)
Compare: 販促費 (sales promotion expenses)
general
Added 2026.7.28 6:18 · Revised 2026.9.2 13:02
30000/30168_sendenhi