1.
advertiser; sponsor
A company or individual that pays for advertisements to promote products, services, or a brand.
広告主からの依頼を受ける。
To accept a request from an advertiser.
大手の広告主がスポンサーについた。
A major advertiser came on as a sponsor.
広告主の意向に沿った内容に変更しなければならなかった。
We had to change the content to match the advertiser's wishes.
広告 (advertisement) + 主 (master, owner). The person or company that commissions and pays for advertising. Used frequently in media, marketing, and business contexts.
COMMON COLLOCATIONS:
- 広告主の要望 — the advertiser's demands
- 広告主を獲得する — acquire an advertiser
- 大手広告主 — major advertiser
- 広告主企業 — advertising company (as a client)
RELATED TERMS:
- 広告代理店 — advertising agency — the company that creates ads on behalf of the advertiser
- スポンサー — sponsor — a loanword often used interchangeably in broadcast media
- 広告 — advertisement — the ad itself