(こうこく)(だいりてん)

こうこくだいりてん
noun
advertising agency; ad agency
businessbusiness
1. advertising agency; ad agency
A company that plans and produces advertising and buys media space on behalf of client businesses. Composed of 広告(こうこく) (advertisement) + 代理店(だいりてん) (agency).
広告(こうこく)代理店(だいりてん)(つと)めている
I work at an advertising agency.
その宣伝(せんでん)広告(こうこく)代理店(だいりてん)(まか)せた
We left that promotion to an ad agency.
A major advertising agency is handling that company's new campaign.

Compound of 広告(こうこく) (advertisement) + 代理店(だいりてん) (agency, a business acting on another's behalf). It plans campaigns and brokers ad placements for client companies.

Common collocations

Similar words

  • 広告(こうこく)会社(がいしゃ): advertising company — nearly synonymous, slightly more general
  • PR会社(がいしゃ): PR firm — focuses on public relations rather than paid ads