(わだいせい)

わだいせい
noun
newsworthiness; topicality; buzz
communication
1. newsworthiness; topicality; ability to generate buzz
The quality of being interesting or noteworthy enough to become a topic of conversation. Used to evaluate how much public attention something can attract.
この映画(えいが)話題性(わだいせい)(たか)
This movie has high buzz.
話題性(わだいせい)ある商品(しょうひん)SNS拡散(かくさん)されやすい。
Products with topicality tend to spread easily on social media.
You should value the quality of the content, not just its ability to generate buzz.

Formed from 話題(わだい) (topic, subject of conversation) and the suffix (せい) (quality, nature). It describes the inherent potential of something to become widely discussed.

Common collocations

Similar words

Usage

Commonly used in media, marketing, and entertainment contexts. In the age of social media, 話題性(わだいせい) has become a key metric for evaluating content, events, and products.