(しゅうきゃくこうか)

しゅうきゃくこうか
noun
customer-drawing effect; drawing power
businessbusiness
1. customer-drawing effect; ability to attract customers
The effect of drawing in customers or visitors; how well something pulls in a crowd. A marketing and retail term.
セール集客効果(しゅうきゃくこうか)(おお)きい
The sale's customer-drawing effect is large.
広告(こうこく)集客効果(しゅうきゃくこうか)測定(そくてい)する
to measure an advertisement's ability to attract customers.
A location in front of a station is said to have a high customer-drawing effect.

Composed of 集客(しゅうきゃく) ('attracting customers') + 効果(こうか) ('effect'). A marketing term for how effectively something pulls in customers or visitors.

Common collocations