1.
customer-drawing effect; ability to attract customers
The effect of drawing in customers or visitors; how well something pulls in a crowd. A marketing and retail term.
セールの集客効果は大きい。
The sale's customer-drawing effect is large.
広告の集客効果を測定する。
to measure an advertisement's ability to attract customers.
駅前という立地は、集客効果が高いと言われている。
A location in front of a station is said to have a high customer-drawing effect.
Composed of 集客 ('attracting customers') + 効果 ('effect'). A marketing term for how effectively something pulls in customers or visitors.
COMMON COLLOCATIONS:
- 集客効果が高い / 低い: high / low customer-drawing power
- 集客効果を狙う: to aim for a customer-drawing effect