販路(はんろ)

はんろ
noun
market; sales channel; outlet
formalbusinesseconomics
1. market; sales channel; outlet for goods
The route or market through which a product is sold; where and to whom it can be sold.
販路(はんろ)を広(ひろ)げる。
To expand sales channels.
We found a new market overseas.
Local farmers are opening up new sales channels using the internet.

販(はん) (sell) + 路(ろ) (road, route). A business word.

Common collocations

Similar words

  • 市場(しじょう): the market as a whole; 販路(はんろ) is the specific route by which goods reach buyers