目玉商品(めだましょうひん)

めだましょうひん
noun
featured item; headline product; loss leader
businessshopping
1. featured item; headline product; special attraction item
a product prominently featured in advertisements or sales to attract customers
今日(きょう)の目玉商品(めだましょうひん)は半額(はんがく)のテレビだ。
Today's featured item is a half-price TV.
目玉商品(めだましょうひん)を求(もと)めて開店前(かいてんまえ)から並(なら)ぶ。
People line up before the store opens for the featured items.
スーパーの目玉商品(めだましょうひん)は集客(しゅうきゃく)効果(こうか)が高(たか)い。
Supermarket featured items are highly effective at attracting customers.

目玉商品(めだましょうひん) is a product featured prominently to attract customers.

Etymology

目玉(めだま) (eyeball, attention-grabber) + 商品(しょうひん) (product)

Common expressions

Usage

Common in retail advertising, especially supermarkets and department stores during sales events.

Related words

Related Words

Related: タイムセール (flash sale; time-limited sale)
Related: 特売品(とくばいひん) (special sale item)
Related: 看板商品(かんばんしょうひん) (signature product)
Compare: 主力商品(しゅりょくしょうひん) (flagship product)
general
Added 2026.1.25 10:21 · Revised 2026.9.2 13:01
08000/08064_medamashouhin