目玉商品(めだましょうひん)

めだましょうひん
noun
featured item; headline product; loss leader
1. featured item; headline product; special attraction item
a product prominently featured in advertisements or sales to attract customers
今日(きょう)の目玉商品(めだましょうひん)は半額(はんがく)のテレビだ。
Today's featured item is a half-price TV.
目玉商品(めだましょうひん)を求(もと)めて開店前(かいてんまえ)から並(なら)ぶ。
People line up before the store opens for the featured items.
スーパーの目玉商品(めだましょうひん)は集客(しゅうきゃく)効果(こうか)が高(たか)い。
Supermarket featured items are highly effective at attracting customers.

目玉商品(めだましょうひん) is a product featured prominently to attract customers.

ETYMOLOGY:
目玉(めだま) (eyeball, attention-grabber) + 商品(しょうひん) (product)

COMMON EXPRESSIONS:

  • 今日(きょう)の目玉商品(めだましょうひん): today's featured item
  • 目玉商品(めだましょうひん)を打(う)ち出(だ)す: to promote a featured item
  • 目玉商品(めだましょうひん)を求(もと)めて並(なら)ぶ: to line up for featured items

USAGE CONTEXT:
Common in retail advertising, especially supermarkets and department stores during sales events.

RELATED TERMS:

  • 特売品(とくばいひん): special sale item
  • 目玉(めだま): highlight, centerpiece (general)
  • 看板(かんばん)商品(しょうひん): signature product
  • ロスリーダー: loss leader (business term)
general
Added 2026.1.25 10:21 · Revised 2026.1.27 9:36
08000/08064_medamashouhin