1.
flagship product; main product; mainstay product
A company's central product line — the one that accounts for the largest share of sales, represents the brand, or drives profits. Often contrasted with supplementary or newly launched products.
我が社の主力商品。
Our company's flagship product.
この会社は家電を主力商品としている。
This company's main products are home electronics.
売上の減少を受けて、会社は主力商品の価格を見直すことにした。
In response to falling sales, the company decided to reconsider the price of its flagship product.
Composed of 主力 (main strength, chief force) and 商品 (product, merchandise). Refers to the product that represents the core of a company's business — typically the best-seller, the one most associated with the brand, or the main driver of revenue.
USAGE:
- Frequently appears in business news, annual reports, and press releases.
- Often used with とする / としている: 家電を主力商品としている (treats home electronics as its main product).
- Can also refer to a category of products, not just a single item: たとえば自動車部品が主力商品だ (auto parts are the main product line, for example).
- Contrasts with 新商品 (new product), 看板商品 (signature product), or サブ商品 (side product).
COMMON COLLOCATIONS:
- 主力商品を販売する: to sell the flagship product
- 主力商品の売上: sales of the flagship product
- 主力商品となる: to become the flagship product
- 主力商品を投入する: to launch the flagship product
- 会社の主力商品: the company's flagship product
SIMILAR WORDS:
- 看板商品: signature/landmark product — the most famous product, emphasizing recognition
- 目玉商品: loss-leader / featured item — the product highlighted in an ad or sale
- 新商品: new product — recently released item
- ヒット商品: hit product — a commercial success
- 定番商品: standard / staple product — a classic, stable seller