主力商品(しゅりょくしょうひん)

Composed of 主力(しゅりょく) (main strength, chief force) and 商品(しょうひん) (product, merchandise). Refers to the product that represents the core of a company's business — typically the best-seller, the one most associated with the brand, or the main driver of revenue.

Usage

• Frequently appears in business news, annual reports, and press releases.
• Often used with とする / としている: 家電(かでん)を主力商品(しゅりょくしょうひん)としている (treats home electronics as its main product).
• Can also refer to a category of products, not just a single item: たとえば自動車(じどうしゃ)部品(ぶひん)が主力商品(しゅりょくしょうひん)だ (auto parts are the main product line, for example).
• Contrasts with 新商品(しんしょうひん) (new product), 看板商品(かんばんしょうひん) (signature product), or サブ商品(さぶしょうひん) (side product).

Common collocations

• 主力商品(しゅりょくしょうひん)を販売(はんばい)する: to sell the flagship product
• 主力商品(しゅりょくしょうひん)の売上(うりあげ): sales of the flagship product
• 主力商品(しゅりょくしょうひん)となる: to become the flagship product
• 主力商品(しゅりょくしょうひん)を投入(とうにゅう)する: to launch the flagship product
• 会社(かいしゃ)の主力商品(しゅりょくしょうひん): the company's flagship product

Similar words

• 看板商品(かんばんしょうひん): signature/landmark product — the most famous product, emphasizing recognition
• 目玉商品(めだましょうひん): loss-leader / featured item — the product highlighted in an ad or sale
• 新商品(しんしょうひん): new product — recently released item
• ヒット商品(ひっとしょうひん): hit product — a commercial success
• 定番商品(ていばんしょうひん): standard / staple product — a classic, stable seller