看 板 商 品(かんばんしょうひん)

かんばんしょうひん

noun

signature product; flagship product

business food

1. signature product; flagship product

The main product that a shop or company is known for; the product that represents the brand.

この店(みせ)の看板商品(かんばんしょうひん)はカレーパンだ。

This shop's signature product is their curry bread.

看板商品(かんばんしょうひん)の売(う)り上(あ)げが落(お)ちてきている。

Sales of our flagship product have been declining.

老舗(しにせ)の和菓子屋(わがしや)が看板商品(かんばんしょうひん)の大福(だいふく)をリニューアルして、若(わか)い世代(せだい)にも人気(にんき)が出(で)てきた。

A long-established Japanese sweets shop revamped their signature daifuku, and it has become popular with younger generations too.

Composed of 看板(かんばん) (signboard, figuratively "face" or "brand identity") + 商品(しょうひん) (product). The word uses 看板(かんばん) metaphorically — just as a signboard represents a shop, the 看板商品(かんばんしょうひん) is the product that represents the business.

Common collocations

看板商品(かんばんしょうひん)を開発(かいはつ)する: to develop a flagship product
看板商品(かんばんしょうひん)を売(う)り出(だ)す: to launch a signature product
店(みせ)の看板商品(かんばんしょうひん): a shop's signature item

Related words

看板(かんばん)メニュー: signature menu item (for restaurants)
看板(かんばん)娘(むすめ): the "face" of a shop — an attractive employee who draws customers

Similar words

目玉商品(めだましょうひん): featured product, loss leader — a product offered at a special price to attract customers
主力商品(しゅりょくしょうひん): main product — the product generating the most revenue
名物(めいぶつ): local specialty, famous product — a product a region is known for

Related Words

Related: 看板(かんばん)メニュー (signature menu item)

Related: 看板娘(かんばんむすめ) (the "face" of a shop)

Compare: 目玉商品(めだましょうひん) (featured product, loss leader)

Compare: 主力商品(しゅりょくしょうひん) (main product)

Compare: 名物(めいぶつ) (local specialty, famous product)

Related: 看板店(かんばんてん) (flagship store)

general

Added 2026.3.29 3:10 · Revised 2026.9.2 13:01

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