()()(えいぎょう)

とびこみえいぎょう
noun
cold calling; door-to-door sales
businesswork
1. cold calling; unsolicited sales visits
the practice of visiting potential customers or businesses without prior appointment to sell products or services
()()営業(えいぎょう)する
Do cold calling.
新人(しんじん)()()営業(えいぎょう)から(はじ)める。
New employees start with cold calling.
()()営業(えいぎょう)(ことわ)られること(おお)
With cold calling, you get rejected a lot.

Japanese business culture

()()営業(えいぎょう) is a traditional sales method still used in Japan, especially for new salespeople to build experience.

Similar words

  • 訪問販売(ほうもんはんばい) - door-to-door sales
  • アポなし営業(えいぎょう) - sales without appointment
  • ()()営業(えいぎょう) - cold calling (no appointment)
  • ルート営業(えいぎょう) - route sales (regular clients)
  • テレアポ - telephone appointment

Challenges

  • High rejection rate
  • Requires mental resilience
  • Increasingly replaced by digital marketing

Related words