1.
cold calling; unsolicited sales visits
the practice of visiting potential customers or businesses without prior appointment to sell products or services
Japanese business culture
飛び込み営業 is a traditional sales method still used in Japan, especially for new salespeople to build experience.
Similar words
- 訪問販売 - door-to-door sales
- アポなし営業 - sales without appointment
- 飛び込み営業 - cold calling (no appointment)
- ルート営業 - route sales (regular clients)
- テレアポ - telephone appointment
Challenges
- High rejection rate
- Requires mental resilience
- Increasingly replaced by digital marketing