1.
cold calling; unsolicited sales visits
the practice of visiting potential customers or businesses without prior appointment to sell products or services
飛び込み営業をする。
Do cold calling.
新人は飛び込み営業から始める。
New employees start with cold calling.
飛び込み営業は断られることが多い。
With cold calling, you get rejected a lot.
JAPANESE BUSINESS CULTURE:
飛び込み営業 is a traditional sales method still used in Japan, especially for new salespeople to build experience.
SYNONYMS:
- 訪問販売 - door-to-door sales
- アポなし営業 - sales without appointment
CONTRAST:
- 飛び込み営業 - cold calling (no appointment)
- ルート営業 - route sales (regular clients)
- テレアポ - telephone appointment
CHALLENGES:
- High rejection rate
- Requires mental resilience
- Increasingly replaced by digital marketing
RELATED EXPRESSIONS:
- 門前払い - being turned away at the door
- 名刺を渡す - hand out business cards