1.
sales pitch, promotion, marketing
The act of actively promoting or trying to sell a product, service, or idea to potential customers.
2.
self-promotion, pitching oneself
The act of promoting one's own abilities, talents, or qualifications to gain opportunities or recognition.
The noun form of 売り込む (to promote, to pitch). Implies active, sometimes aggressive effort to sell a product or promote oneself.
SENSE 1 (sales):
Used for business sales activities — going to potential clients, making calls, etc.
SENSE 2 (self-promotion):
Common in job-hunting and entertainment contexts — actively marketing one's skills or talents.
Common patterns
- 売り込みに行く: go on a sales call
- 自分を売り込む: promote oneself
- 売り込み電話: telemarketing call
- 売り込み攻勢: aggressive sales push