1.
platinum
The precious metal platinum, used in jewelry, industrial applications, and as an investment asset. In Japanese, also widely used figuratively to describe the highest-tier or most exclusive category of products, services, and membership levels.
Etymology
From Spanish platina; the figurative sense (the most exclusive tier) follows English usage.
Common collocations
- プラチナ会員 (platinum member)
- プラチナカード (platinum credit card)
- プラチナチケット (platinum ticket — a ticket that is extremely hard to obtain)
- プラチナ世代 (platinum generation — active senior citizens)
Usage
As a tier name it sits above ゴールド in loyalty programs and credit cards.
Similar words
- 白金: platinum — the scientific term, used in chemistry and on some jewelry labels; never for the figurative tier
Related Words
Compare:
白金 (platinum)