1.
company-operated store; directly managed shop; corporate store
A retail location owned and operated directly by the parent company or brand, as opposed to a franchise or licensed store.
この店はメーカーの直営店です。
This shop is a manufacturer-operated store.
直営店でしか買えない限定商品がある。
There are limited-edition products that can only be bought at company-operated stores.
駅前にブランドの直営店がオープンして、連日行列ができている。
A brand's directly managed store opened in front of the station, and lines have been forming every day.
A compound of 直営 (direct management) and 店 (store). Refers to retail locations where the brand or manufacturer has direct control over operations, staffing, and product selection.
USAGE:
Important in Japanese retail and business contexts, where the distinction between company-operated and franchise stores matters to consumers. 直営店 often implies higher quality control, access to exclusive products, and authentic brand experience.
COMMON COLLOCATIONS:
- 直営店限定 — exclusive to company stores
- 直営店を出店する — to open a company-operated store
- メーカー直営店 — manufacturer-operated store
- ブランド直営店 — brand's own store
SIMILAR WORDS:
- フランチャイズ店 — franchise store (independently owned under license)
- 系列店 — affiliated store (part of a business group)
- 代理店 — agency, dealer (authorized reseller)