直 営 店(ちょくえいてん)

ちょくえいてん

noun

company-operated store; directly managed shop

1. company-operated store; directly managed shop; corporate store

A retail location owned and operated directly by the parent company or brand, as opposed to a franchise or licensed store.

この店(みせ)はメーカーの直営店(ちょくえいてん)です。

This shop is a manufacturer-operated store.

直営店(ちょくえいてん)でしか買(か)えない限定(げんてい)商品(しょうひん)がある。

There are limited-edition products that can only be bought at company-operated stores.

駅前(えきまえ)にブランドの直営店(ちょくえいてん)がオープンして、連日(れんじつ)行列(ぎょうれつ)ができている。

A brand's directly managed store opened in front of the station, and lines have been forming every day.

A compound of 直営(ちょくえい) (direct management) and 店(てん) (store). Refers to retail locations where the brand or manufacturer has direct control over operations, staffing, and product selection.

Usage

Important in Japanese retail and business contexts, where the distinction between company-operated and franchise stores matters to consumers. 直営店(ちょくえいてん) often implies higher quality control, access to exclusive products, and authentic brand experience.

Common collocations

直営店(ちょくえいてん)限定(げんてい) — exclusive to company stores
直営店(ちょくえいてん)を出店(しゅってん)する — to open a company-operated store
メーカー直営店(ちょくえいてん) — manufacturer-operated store
ブランド直営店(ちょくえいてん) — brand's own store

Similar words

フランチャイズ店(てん) — franchise store (independently owned under license)
系列店(けいれつてん) — affiliated store (part of a business group)
代理店(だいりてん) — agency, dealer (authorized reseller)

Related Words

Compare: 系列店(けいれつてん) (affiliated store)

Compare: 代理店(だいりてん) (agency, dealer)

Compare: フランチャイズ (franchise)

Compare: 加盟店(かめいてん) (member store)

Compare: 専売店(せんばいてん) (exclusive dealer)

general

Added 2026.3.29 23:12 · Revised 2026.9.2 13:01

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